Here at the Madison Project, we have consistently claimed three core competencies:
1) Identifying and supporting good conservatives to run for office
2) Holding the GOP Establishment accountable for their legion of broken promises.
3) Creating and implementing ground game plans to help our (and other) conservatives win.
It is the latter we are engaged in down in Florida right now. As we often tell folks, when it comes to winning a state, you don’t have to win every county. You just have to win the right ones and inside those counties, you have to win the right precincts.
Simple, yes. Easy, no.
There are a lot of folks who talk about doing the necessary work that it takes to win. There are few who will actually take the time to do it, but on August 1st, we launched a comprehensive voter ID project in key counties in Florida and already have thousands of completed surveys. Because of these, we feel confident in saying the following:
1.) High frequency Independent voters are VERY gettable for the right Republican candidate. Among these voters, Hillary Clinton has a relatability problem. When told that Hillary and Bill Clinton made over $165 million between 2001 and 2012, over 60% of these type voters do not think she can relate to them.
2.) A minority demographic is HIGHLY antagonistic to Hillary Clinton’s statement that churches that refusing to change their positions on abortion and same sex marriage should lose their tax exempt status.
3.) 60% of the high frequency Independents feel that ISIS and Islamic terrorism is a rising threat to America and 42% of them believe Hillary will NOT provide the leadership necessary to defeat ISIS.
4.) The Democrats are already ACTIVELY working parts of the state and various demographics where the knowledge of political races is insanely high, the kind seen during the latter stages of an election.
How do we know this?
Because we’re on the ground already, building out data to use for 2016. Free from the static caused by political season, we are having a conversation with the voters right now.
And it is fascinating.
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